Poco Vino expands its portfolio with nine new SKUs – bringing Prosecco, Prosecco Rose, five playful spritz flavours, Moscato and Raspberry Moscato to its range.
Designed for today’s lighter, more social and more relaxed drinking occasions, the new wines give consumers even more choice, all in Poco Vino’s signature single serve bottle.
The new range includes:
- Prosecco: light, crisp and full of sparkle, bringing green apple freshness and citrusy lift.
- Prosecco Rose: bright, delicate and a little bit flirty, with red apple and soft berry notes.
- Lemon Spritz: zesty, refreshing and just the right amount of bitter, with a citrus kick that keeps things interesting.
- Peach Spritz: juicy, smooth and sunshine in a bottle, with ripe peach and a soft citrus finish.
- Watermelon Spritz: fresh, juicy and bursting with ripe watermelon, balanced by a crisp citrus sparkle that keeps it light and refreshing.
- Passionfruit Spritz: tropical, tangy and full of energy, with passionfruit and citrus doing the most.
- Wild Berry Spritz: juicy, vibrant and packed with ripe mixed berries, blending raspberry, blueberry and strawberry into one seriously drinkable spritz.
- Moscato: lightly sweet, softly sparkling and dangerously easy to drink, with peach and honeyed floral notes.
- Raspberry Moscato: bright, juicy and bursting with ripe raspberry and red berries, lifted with soft florals.
“Poco Vino is making wine more relevant and fun, especially to younger consumers. One in five baskets with Poco Vino in are new to wine, so it’s doing a great job of recruiting new consumers into the category,” said Emily Harper, CMO at Australian Vintage.
“Having won over consumers by proving that great wine can come in a little bottle, Poco Vino is now dialling up the fun with the launch of Poco Vino Spritz and Prosecco.
“Playful, accessible and perfectly suited to modern lifestyles, this is an exciting new chapter for the brand, bringing fresh flavours, a little sparkle and even more ways to enjoy Poco Vino on more occasions.”
Poco Vino gifting have also hit stores, with a selection of limited-edition offerings landing at different retailers, including the Poco Vino Rose and Raspberry Lip Balm Gift Pack, featuring one 187mL Rose and a 10ml raspberry lip balm in a beautiful box, a 12-pack selection box and a retailer exclusive 3-pack best sellers.
Each Poco Vino bottle is priced from just $7 at selected liquor retailers nationwide.
