Peters Ice Cream has partnered with third generation, family-owned fresh produce company, Montague, to create Rescue Pops – Plums Up – a frozen fruit sorbet stick made from rescued and repurposed premium Montague plums that were destined for landfill.
Stone fruits like plums are commonly rejected from supermarkets and go to landfill as they’re prone to bruising, are highly perishable and have limited opportunities for juicing or repurposing.
Peters country head, Emma-Jane Collins, said it was important for Australia’s most prominent food brands to highlight and address the issue of food waste.
“Addressing the food waste problem in Australia is essential for environmental sustainability and something we are passionate about at Peters Ice Cream. By partnering with a sustainable stone fruit grower like Montague, we’re actively showing how brands with aligned values can work together to minimise waste in a creative way,” said Collins.
Montague managing director, Scott Montague said the partnership with Peters connected two companies with similar commitments to long-term sustainability and a keen environmental focus.
“Aligning with Peters is an exceptional opportunity for us to lead by example as we embed sustainability into every aspect of our operations,” Montague said.
As well as saving imperfect Aussie plums from landfill, Peters will assist in closing the loop
on food waste by funding 200,000 meals for Australians in need through Foodbank.
Rescue Pops - Plums Up sorbet sticks are naturally gluten-free, plant-based, with no artificial colours or flavours, and contain only 56 calories per serve.
Woolworths will be exclusively ranging the product nationally for $8.50 RRP for an eight-pack .
