Playfair Gin has launched in Australia, a female-founded premium gin distilled in small batches on a McLaren Vale farm and sold direct to consumers through the brand’s website.
The debut release from founder Anna Playfair-Hannay pairs juniper and wild thistle with coriander, cardamom and lemon, a botanical nod to her Scottish heritage. The brand describes it as a clean, crisp gin with subtle spice, citrus and floral character.
Playfair-Hannay, a Sydney-based food industry specialist who has worked on ingredient sourcing for retailers including Marks & Spencer and Woolworths, said the release set out to bridge two markets.
“I wanted to create a gin that was distinctly different, a genuine celebration of Scottish heritage and modern Australian living,” Playfair-Hannay said.
The gin is bottled at 40 per cent ABV with a recommended retail price of $85 for a 500ml bottle, available exclusively online at launch. Further releases are expected within six months, alongside an expansion into selected off-premise and on-premise retail partners.
