The Pickle Juice Company has introduced its 75mL Extra Strength Shots of Pickle Juice, which the company says is the only scientifically proven formula designed to stop muscle cramps at the neurological source, to 348 Coles supermarkets across Australia.
The brand has developed a strong following among athletes who need rapid and effective cramp relief. However, the company states the benefits of Pickle Juice extend far beyond sports – its unique formula is just as effective for people who work in physically demanding jobs, individuals prone to dehydration and those dealing with nocturnal leg cramps.
The Pickle Juice Company head of global sales, Blake Boulton, said Australia has always been a key market for the brand, and it has seen firsthand the impact Pickle Juice has had in the sports and wellness communities.
“By partnering with Coles, we’re making it easier for everyday Australians to access an effective solution for muscle cramps, superior hydration and enhanced recovery,” said Boulton.
“Whether you’re an elite athlete, a tradie working in the heat or someone who just gets cramps easily, Pickle Juice is here to help.”
Pickle Juice works by targeting the neurological response that causes muscle cramps, with the company stating it is scientifically proven to alleviate most muscle cramps within 60 seconds by interrupting the nerve signals that trigger involuntary muscle contractions.
The proprietary, USDA Organic-certified formula contains no sugar, caffeine or artificial additives and delivers 15 times more electrolytes than standard sports drinks.
“There’s a common misconception that drinking leftover brine from a jar of gherkins will provide the same benefits as Pickle Juice,” said Boulton.
“Our formula is purpose-built to stop muscle cramps at the neurological source, and specifically designed to act quickly for the moments that catch you off guard. Aussies have seen footy and tennis players drinking Pickle Juice to combat cramps and dehydration for years. Now it’s even easier to be prepared and have a shot on hand thanks to our expansion into Coles Supermarkets.”
Pickle Juice is now available in 348 Coles stores across New South Wales, Victoria, Queensland, South Australia, Western Australia and Tasmania, for RRP $5.00.
