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PepsiCo created a cosmic-coloured chip in the lead-up to the Guardians of the Galaxy 2 Premiere on 25 April.

Doritos Supernova is a limited edition flavour launched in partnership with Marvel for the film's release.

The green chips are coated with a lime flavouring and dusted with “volcanic black pepper”. They are available in 150g and 80g packs.

The Marvel partnership has also featured an on-pack promotion giving consumers the chance to win a trip to Las Vegas valued at $15,000, as well as a $500 daily cash giveaway.

Doritos Supernova is sold in Woolworths and petrol and convenience stores at an RRP of $3.29.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.