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Asembl has brought Chupa Chups and Bulla together again for a new icy treat. Featuring iconic Chupa Chups strawberry, watermelon and cola flavours, the limited edition icy poles are available in party pack size, containing 30 treats.

Perfetti Van Melle’s licensing area manager, Marta Ballesteros said, “We love how Bulla Dairy Foods connects with our Chupa Chups brand, not only do they deliver a variety of delicious and refreshing icy sticks with the best flavour experience, but they also present them in playful packaging which ensures they are going to be a winner at any summer party.”

Asembl first teamed up Chupa Chups and Bulla Dairy Foods earlier in the year, for a strawberry and vanilla ice-cream combination, which featured crushed candy and strawberry sauce drizzled throughout and atop – Bulla’s homage to the world-famous Chupa Chups lollipop.

The Bulla Dairy Foods’ Chupa Chups Party Pack also include a colour-in activity on the packaging, and can be found exclusively in Coles from 4 January 2023 RRP $18.

Packaging News

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.

A cross-sector open letter is urging national leaders to agree on a pathway for regulated producer responsibility schemes at the September Environment Ministers Meeting.