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Oreo Thins have been launched in Australia with a TV commercial and marketing focused on 'changing perspectives'.

Measuring 7mm in diameter, the biscuits are available in flavours of Vanilla, Tiramisu and Lemon.

In each 104g pack there are two bite-sized packets containing seven cookies with a cream filling.

Oreo's marketing manager Sara Black says Oreo has grown by 19.8 per cent in the Australian market within the last year.

Oreo was launched in the US in 1912, but wasn't available in Australia until 2001.

Oreo Thins have a recommended retail price of $2.29 for the 104g pack.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.