Close×

Health-based ready meal company My Muscle Chef is adding to its On-The-Go range with the launch of Protein Muffins, two new Protein Shake flavours and six ready-made meals. 

Made as a healthier alternative and a guilt free option, the Protein Muffins contain 48 per cent less sugar than standard muffins and 16 grams of protein per serve. 

Available in Banana & Walnut, Raspberry & White Choc and Double Choc flavours, the range is free of artificial flavours and includes four grams of gut-friendly prebiotic fibre. 

My Muscle Chef brand manager Rhiannon Purrer said the new range provides a convenient option for the company’s health-conscious customer base. 

“Whether consumers are desiring a better-for-you snack option or a protein-packed treat, these high protein and prebiotic muffins will meet their expectations and more,” said Purrer. 

My Muscle Chef advanced sports dietician Ryan Pinto added that the muffin range contains three times more protein than traditional baked goods and is a healthier option to satisfy sweet cravings. 

The ready-meal company has also added Mango & Coconut and Strawberry to its Protein Shake range, along with six meals to expand on its existing options. 

The new meal range includes Vegan Pesto Pasta with Vegetables & Sundried Tomatoes; Chicken Fried Rice with Vegetables; Thai Beef Power Bowl; Teriyaki Chicken with Brown Rice & Vegetables; Jamaican Jerk Chicken with Basmati Rice, Black Beans & Pineapple Salsa; and Soy Beef with Sweet Potato Noodles & Vegetables. 

My Muscle Chef Protein Muffins, Protein Shakes and Meals are available in selected retail stores for RRP $3.50, $4.95 and $9.95 each respectively.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.