Cadbury Old Gold has launched a new edition of its dark chocolate block, inspired by the flavour of Diageo’s Bundaberg Rum. The collaboration was arranged by brand engagement agency, Asembl.
The Cadbury Old Gold inspired by Bundaberg Rum dark chocolate block combines 45% Old Gold dark chocolate with a Bundaberg Rum inspired centre.
Diageo Australia head of rum, Matt Miles, said Bundaberg Rum and Cadbury Old Gold are two iconic Australian brands, so bringing them together in one indulgent moment felt like a natural fit.
“We’re proud to have collaborated with the Mondelez team to craft a dark chocolate experience that captures the depth, warmth and character people know and love from Bundy,” said Miles.
Made for moments worth savouring, the bold taste of Cadbury Old Gold has been satisfying generations of Australian dark chocolate lovers since 1916.
Mondelez International everyday chocolate director, Kartina Watson, said the joining of two brands with deep local roots celebrates the rich 110 year heritage of Cadbury Old Gold.
“This collaboration unites two great Australian-made products and the people and characters behind them, from the makers of Cadbury Old Gold to Bundaberg Rum’s famous Bundy Bear,” said Watson.
“It's been a pleasure working with Diago, Asembl, WPP and Bulletproof to bring this launch to life.”
Cadbury Old Gold inspired by Bundaberg Rum is now available in Coles, Woolworths, and independent supermarkets nationally for RRP $8.00.
