Old Fat Unicorn launches Alcoholic Slushie Bagnums

Old Fat Unicorn is putting a new spin on frozen drinks this summer with the launch of its new Alcoholic Slushie Bagnums, bringing four delicious flavours to a 1.5L format made to be enjoyed frozen.

With frozen drinks increasingly finding their place beyond the bar, at-home slushie machines have opened up a new way to enjoy the serve at home. Old Fat Unicorn is leaning into the shift with a new range that makes frozen drinks easy to enjoy.

The range comprises four flavours – Tropical Slushie, Orange Slushie, Lemon Slushie and Raspberry Low Sugar Slushie – each available in a 1.5L Bagnum.

Made with convenience in mind, Slushie Bagnums are ready to pour with nothing to add. Pour, slush and serve – no mixing, no measuring, with the spout giving you a controlled pour if you don’t want to use it all at once.

Each Bagnum contains 10 serves at 8% ABV. The Bagnum stays fresh for up to 30 days once opened, so one slushie with a friend on a Friday afternoon doesn’t commit you to the whole Bagnum.

“Frozen drinks have become a go-to for summer at home, and we wanted to create a refreshing, creative way to make one without any fuss,” said Kylie Couper, head of wine at Dan Murphy's.

“Our customers are constantly on the lookout for new, refreshing ways to entertain. While at-home slushie machines are having a huge moment, the Old Fat Unicorn Slushie Bagnums give shoppers that same icy experience.

“It’s ready to pour, requires zero mixing, and comes in a great range of on-trend flavours. Pour into an at-home slushie machine or simply semi freeze the bagnum, snip the top and spoon out a perfectly slushie cocktail.”

The new Slushie Bagnums join Old Fat Unicorn’s existing wine range in time for the warmer months, available now at BWS ($22) and Dan Murphy’s ($18.99).