NZ wrap brand Farrah’s launches into Coles

New Zealand wrap brand, Farrah’s, is dropping at select Coles supermarkets across Australia for a limited time, bringing big flavour and impressive macros to Australian mealtimes.

Already a cult favourite across the ditch, Farrah’s is giving Australians a taste of what’s made it a household staple in New Zealand, with a six-product range designed to make lunches, meal prep and quick dinners anything but ordinary.

Farrah’s is all about flavour-first innovation, with standout varieties including Caramelised Onion, packed with sweet and savoury onion pieces you can actually see – Garlic Butter, made with real garlic and butter for rich, crave-worthy flavour; and Smoky Chipotle, delivering a bold hit of sweet smokiness with a chipotle kick.

Every wrap contains no artificial flavours or colours. For those looking to hit their protein goals, boost fibre intake or cut back on carbs, the low carb range also includes Ultra Keto with just 1.4g of carbs per wrap, High Fibre with 14.5g of fibre per wrap, and High Protein with 11.2g of protein per wrap.

“Today's shoppers want more from everyday foods. They want great flavour, products that fit their lifestyle and wraps that perform as well as they taste,” said Farrah Canak, co-founder of Farrah’s.

“That's exactly what's driven our innovation. Whether it's real caramelised onion pieces you can see in every wrap or the rich flavour of real garlic and butter, we've created wraps that turn a simple lunch into something people genuinely look forward to eating.

“We've built an incredibly loyal following in New Zealand, and we're excited to introduce Australians to the range. Whether you're chasing flavour, protein, fibre or lower carbs, there's a wrap to suit every lunch occasion.”

Farrah’s six-product range is available at participating Coles supermarkets across Australia now.