Global cereal and snacking company, Kellanova, is launching its new protein-packed cereal to the Australian market – Kellogg’s Nutri-Grain High Protein Crunch Choc Malt flavour.
The new addition to the range mixes the iconic Kellogg’s Nutri-Grain cereal with high protein choc balls, creating a delicious Choc Malt flavour to start the day.
Kellanova ANZ marketing manager Kids & Family Brands, Natasha Sunderland, said that the new product is perfect for active Aussies looking for a nutritious choice to fuel them through their busy mornings.
“As Australians increasingly prioritise protein-rich choices to power their mornings, Kellanova has created Kellogg’s Nutri-Grain High Protein Crunch, extending our protein proposition,” she said.
With 12.7g of protein per serving, Kellogg’s Nutri-Grain High Protein Crunch provides 25 per cent of the recommended daily protein intake in a single bowl. The launch reflects the increasing consumer demand for protein-rich foods, with a Kellanova study showing that 72 per cent of shoppers believe that high protein is important when choosing a breakfast food.
Kellanova ANZ senior nutrition manager, Dr Gina Levy, said that a nutritious breakfast sets up a positive start to the day, but breakfast is the meal where people generally don’t get enough protein.
“By opting for a protein-rich breakfast, like Kellogg’s Nutri-Grain High Protein Crunch, Aussies can ensure they are getting the benefits of protein early in the day. Protein is important for appetite control, building and maintaining lean muscle and supporting healthy bones,” she said.
“A bowl of Kellogg’s Nutri-Grain High Protein Crunch is an easy way to get a quarter of your daily protein needs before even leaving the house in the morning.”
Kellogg’s Nutri-Grain High Protein Crunch will be available in Woolworths and Coles stores nationwide from the end of June, and at select independents from early October, for RRP $10 for a 500g pack.
