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Startup beverage company Nexba has launched a drinks range which includes a cola with erythritol as its natural sweetener.

The Cola, Lemon and Orange Sparkling Infusions varieties have no artificial ingredients, flavours, or sweeteners, according to Nexba.

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Erythritol is claimed to have the taste of sugar without the calories of sugar.

To celebrate its launch, Nexba will give back one per cent of sales made between 1 August 2016 and 31 March 2017 to support Surf Life Saving in its work of keeping Australian beaches safe.

The new Nexba range is available in all Coles stores.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.