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Startup beverage company Nexba has launched a drinks range which includes a cola with erythritol as its natural sweetener.

The Cola, Lemon and Orange Sparkling Infusions varieties have no artificial ingredients, flavours, or sweeteners, according to Nexba.

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Erythritol is claimed to have the taste of sugar without the calories of sugar.

To celebrate its launch, Nexba will give back one per cent of sales made between 1 August 2016 and 31 March 2017 to support Surf Life Saving in its work of keeping Australian beaches safe.

The new Nexba range is available in all Coles stores.

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