• Woolworths has launched a brand new mud cake flavour for a limited time only – the Choc Chip Cookie Mud Cake.
    Woolworths has launched a brand new mud cake flavour for a limited time only – the Choc Chip Cookie Mud Cake.
Close×

Woolworths has launched a brand new mud cake flavour for a limited time only – the Choc Chip Cookie Mud Cake. Developed by the Woolworths Bakery team, the Choc Chip Cookie Mud Cake starts with a caramel mud cake base that is fully loaded with cookie pieces throughout.

The caramel base has been very versatile for the bakery team, also being used for its limited-edition Easter option launched in March, the Hot Cross Bun Mudcake.

Woolworths cake category manager, Laura Mcleod, said the infusion of freshly-baked choc chip cookies into the company’s signature caramel mud cake is what really makes it special.

“We know Aussies have a real passion for that classic cookie taste, so by combining it with our popular mud cake, we've aimed to create an irresistible new treat,” said McLeod.

The Choc Chip Cookie Mud Cake 600g is available in all stores and online for $7 from Tuesday 10 June.

Packaging News

Industry leaders have renewed calls for national packaging reform, warning that Australia's manufacturing resilience, recycling investment and sovereign capability remain vulnerable without policy action to create demand for locally recycled content and provide a more level competitive playing field.

Australia's emerging soft plastics recycling infrastructure is ready to process significantly more material, according to Soft Plastic Stewardship Australia, which has launched a three-month campaign aimed at boosting consumer returns and strengthening domestic supply of recycled resin.

PKN’s latest print issue is hitting desks and landing in inboxes, bringing readers up to speed with the people, technologies and innovations shaping packaging, printing and processing across Australia and beyond.