Suntory Oceania brand, Jim Beam, has expanded its ready-to-drink portfolio with the launch of Jim Beam Bar Serve, a new 250ml format inspired by a classic bourbon and cola serve.
Available in a slimline can, Jim Beam Bar Serve combines the distinct character of Jim Beam bourbon with cola notes. Available at 10% ABV, the new format expands the Jim Beam RTD range and opens up more ways for consumers to enjoy the brand across a variety of social occasions.
Suntory Global Spirits Oceania senior marketing director, Johnny Morgan, said Jim Beam has always been part of bringing people together.
“Bar Serve builds on that heritage, bringing the taste of a classic bourbon and cola serve to a new format and giving consumers another way to enjoy Jim Beam with friends and family,” said Morgan.
Jim Beam Bar Serve is now available nationally through Coles, Liquorland and selected independent retailers in a 250ml four-pack, for RRP $35.00.
