From Sausage Sizzle and Vegemite to a Triple Cheese Toastie, Arnott’s Shapes has proven itself to be capable of shifting into any flavour. With its new Mini Bites range it is shifting its shape as well in a new poppable format.
Mini Bites have a lighter texture and are a smaller biscuit to the traditional Shapes range and come in three flavours: Sticky BBQ Wings; Supreme Cheese; and Sour Cream & Onion.
Arnott’s Marketing Manager Shannon Wright said the Bites range was a chance to bring something new to the brand.
“One of the uniquely fun things about Arnott’s Shapes is that they come in such a wide range of flavours, with different shaped biscuits. However, Shapes Mini Bites takes it to a new level by not only providing flavour and fun biscuit cuts, but by creating a whole new popped format!
“We wanted to deliver a new experience for Shapes fans with a smaller, airy, lighter biscuit that still provides the flavour hit they know and love.”
Supreme Cheese: a cheddar cheese taste, followed by a hint of salt and a subtle sweetness. The delicious cheddar taste is complemented well with a mild tomato, onion and garlic zest.
Sour Cream and Onion: chargrilled onion and fresh sour cream with a subtle salty taste with a mild sweet finish.
Sticky BBQ Wings: combines a mix of salt and smokiness with a light touch of sweet tomato, garlic and onion, smoky Worcestershire sauce and a touch of chili and black pepper.
The new Arnott’s Shapes Mini Bites are available across retailers nationwide from RRP $3.20.
