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Nestle has created 500 special edition KitKat gift packs in celebration of Lunar New Year this weekend.

Sculpted around the classic KitKat wafer, chocolatiers have taken inspiration from Asia to create flavours such as Red Bean and Toasted Coconut, and Citrus Crème Brulee.

Eight individually wrapped single pieces of chocolate are encased in a bespoke bamboo box.

The confectionery company will celebrate The Year of the Rooster by offering the packs at its store in Melbourne Central for $68 each this Sunday at 11.30am.

Chocolate lovers can also buy Lunar New Year flavours for $6 as part of the KitKat Chocolatory Special Edition range, and enjoy a store blessing and lion dancing.

 

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.