Nespresso is supporting coffee farmers as part of its Reviving Origins program with the launch of its Amaha awe Uganda single origin coffee, sourced from the Rwenzori Mountains of Uganda.
Amaha awe Uganda, translated from the local language as ‘Hope of Uganda’, is a coffee with sandalwood and floral notes with medium acidity, and is an intensity eight espresso.
As part of the Reviving Origins program, which was launched in 2019, Nespresso aims to restore coffee production in regions affected by adversity, as well as rebuilding sustainable livelihoods for these communities.
“In many regions, including Uganda, coffee farming is threatened for reasons such as climate change, conflict and a shifting global economy,” said Nespresso Oceania general manager Jean-Marc Dragoli.
“Through the Reviving Origins program, Nespresso provides support to struggling coffee farming areas and helps breathe new life into local economies and, most importantly, communities in these regions.”
In addition to Amaha awe Uganda, Nespresso is also reintroducing previous Reviving Origin coffee blends, including Tamuka mu Zimbabwe and Esperanza de Colombia, following the successful launch last year. Nespresso says it has a “goal of establishing these single origin blends as permanent ranges available to consumers all year long”.
The single origin coffees are now available online and in Nespresso boutiques.
