Mondelēz Australia’s Natural Confectionery Co. has expanded its new 50% Less Sugar lollies range, with the launch of a better-for-you version of jelly Snakes.
The 50% Less Sugar lollies launched in April, with Berry Wave and Tropical Blast flavours on offer from the Natural Confectionery Co.’s 4.5 Health Star rated range. The products contain 50 per cent less sugar, compared to the average amount of sugar present in leading candy jelly products, and have no artificial colours, flavours or sweeteners.
Now the company is expanding the line to its popular jelly Snakes, which come in five fruit flavours – raspberry, blackcurrant, boysenberry, mango, and lime.
Mondelēz International vice president marketing Australia & New Zealand, Ben Wicks, said the company was excited to expand The Natural Confectionery Co. 50% Less Sugar range, with the introduction of an all-time Aussie favourite, Snakes.
“This product brings one of Australia’s most loved lollies into a better-for-you option, serving the growing consumer interest in reduced sugar lollies, while still tasting great,” he said.
The Natural Confectionery Co. 50% Less Sugar Snakes lollies will be available in supermarkets nationwide from July, for RRP $5.00.
