• Health and fitness company, Muscle Nation, has launched its new High Protein Yoghurt Pouches exclusively at Woolworths – in 10 exciting flavours.
Source: Muscle Nation
    Health and fitness company, Muscle Nation, has launched its new High Protein Yoghurt Pouches exclusively at Woolworths – in 10 exciting flavours. Source: Muscle Nation
Close×

Health and fitness company, Muscle Nation, has launched its new High Protein Yoghurt Pouches exclusively at Woolworths – in 10 exciting flavours.

With high-protein products seemingly here to stay, Muscle Nation has expanded its range of bars, shakes and powders into the yoghurt section.

The Muscle Nation High Protein Yoghurt Pouches carry a 5 star health rating, contain no artificial colours, use natural flavours, and have no added sugar. Each 150g pouch contains 15g of protein from fresh skim milk and milk solids.

The new range features flavours Banoffee, Lamington, Lemon Cheesecake, Mango, Mixed Berry, Strawberry, Tropical, and Vanilla, as well as Caramel Cheesecake in collaboration with CHOCLT, and Raspberry Pistachio with Pistachio Papi.

Muscle Nation CEO and co-owner, Nathaniel Anthony, said it had taken 10 years of consistency and determination to grow from selling T-shirts to having 10 SKUs ranged in the Woolworths yoghurt category.

“Since 2016 the vision has always been community first. That mindset shaped everything we did,” said Anthony.

“The products we created, the way we marketed them and the way we built the business. 10 years later that same philosophy is still at the centre of everything. From activewear, to supplements, to grocery and retail, we’ve never been afraid to step into new categories and back ourselves. And the crazy part is, we’re only just getting started.”

The Muscle Nation High Protein Yoghurt Pouches are now available exclusively at Woolworths for RRP $3.00.

Packaging News

Federal ministers yesterday convened an urgent industry roundtable on plastics supply chain pressures, placing packaging reform and domestic recycling capability firmly at the centre of discussions around Australia’s food security and manufacturing resilience.

The Australian Beverages Council has renewed calls for urgent national packaging reform, saying global supply disruptions highlight the need for stronger domestic recycling and harmonised EPR.

Close the Loop has sold its US-based ISP Tek Services business for US$10m, as part of a broader strategic reset aimed at sharpening focus on its core packaging and resource recovery operations.