Murray River Organics is releasing a range of pantry staples to meet ongoing consumer demand for organic food products.
There are 10 new products joining the product portfolio – Sultanas & Sun Muscat Raisins (grown on MRO’s own Organic farms), Almonds, Apricots, Chia seeds, Psyllium Husks, Green Lentils and Pumpkin Kernels, as well as a new MRO Coconut Oil and Organic Avocado Oil.
The launch follows on from the company’s supermarket deals with Coles and Woolworths, with its first branded muesli range.
“Never before in the history of our business have we launched so many products in such a short space of time. It’s a very exciting time for organic food in Australia and for the growing following of consumers who love our new organic range of mueslis, oils and now essentials for our pantry proud consumers,” said Murray River Organics CEO and MD Valentina Tripp.
MRO is launching its 220-350g range in refillable canister to “give the brand a strong point of difference at an accessible price point”.
“We have taken great inspiration from the current trend of pantry make-overs and we want Australians to be proud of their pantries and genuinely enjoy opening the doors and whipping up masterpieces in the kitchen,” said Tara Lordsmith, MRO chief marketing officer and general manager sales.
The range is expected to launch in September, with further initiatives planned for Australian Organic Awareness Month.
