Japanese retailer, Muji, is bringing its curry range to Australian stores for the first time, in celebration of the 15th anniversary of its Butter Chicken curry product.
The brand began in Japan in 1980 with a range of food products, but by the time it reached Australian shores in 2013, Muji was better known for their homewares, stationery, and apparel.
On 8 April 2024, Muji announced that they were planning to introduce the “most popular” Muji food items to Australian stores for the first time, starting with a small assortment of snacks that included two flavours from each of their wafers, crackers and crepe roll ranges.
As the company expands the food range available in Australian stores, the newest launch has just been announced, and features five flavours of Muji’s curry.
The range includes Keema, Prawn Masala and Green Curry, with a special focus on the fan-favourite Butter Chicken Curry which celebrates its 15th anniversary this year.
Muji manager of marketing and public relations, Vincent Tang, said that the company was excited to introduce Australia to the “iconic” curry range.
“As we celebrate a decade and a half of our popular Butter Chicken, we remain dedicated to creating delicious experiences that honour the traditions of great flavours.
“The revamped Butter Chicken Curry features a blend of three tomato varieties for richer flavour.
“We've also incorporated ghee and cashews for a velvety texture and increased the chicken content for a more indulgent experience with a bolder spice aroma.”
The Butter Chicken Curry, alongside the other Muji food products, will be available for purchase at Muji stores nationwide starting 9 May 2024.
To celebrate the launch of Muji Food in Australia, the company has invited six local independent food brands to take part in their first Open Muji Food Market event across the 11-12 May. The event is taking place at their Australian flagship store in Chadstone, Melbourne, and will feature food-tasting sessions of the curry range.
