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PepsiCo has launched a limited edition run of Doritos-Mountain Dew, combining the lemon and citrus flavour of the soft drink with the crunch of corn chips.

Doritos brand manager Eric Burke said the team was excited to be launching a global first for Doritos in Australia. 

“Aussie consumers are the first in the world to have the chance to try this unique new product that needs to be tasted, to be believed,” said Burke.

“To create this unique flavour, we partnered with our beverages and research and development teams to ensure we got the flavour just right – and we think our consumers are going to love the result!”

Doritos-Mountain Dew is available in 7/11 stores nationwide and Costco supermarkets, and will launch in supermarkets, petrol and convenience stores from mid-July.

Packaging News

The September edition of The Packaging Innovation Edit, presented by PKN in collaboration with ThePackHub, spans materials science, circularity and consumer experience, showing how innovation can occur at very different points in the packaging lifecycle.

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.