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PepsiCo has launched a limited edition run of Doritos-Mountain Dew, combining the lemon and citrus flavour of the soft drink with the crunch of corn chips.

Doritos brand manager Eric Burke said the team was excited to be launching a global first for Doritos in Australia. 

“Aussie consumers are the first in the world to have the chance to try this unique new product that needs to be tasted, to be believed,” said Burke.

“To create this unique flavour, we partnered with our beverages and research and development teams to ensure we got the flavour just right – and we think our consumers are going to love the result!”

Doritos-Mountain Dew is available in 7/11 stores nationwide and Costco supermarkets, and will launch in supermarkets, petrol and convenience stores from mid-July.

Packaging News

Coca-Cola Europacific Partners (CCEP) Australia has taken a pioneering step in advancing Australia’s circular economy, unveiling the first consumer-facing Reverse Vending Machine (RVM) ever installed on a CCEP site globally. PKN was there.

The Ellen MacArthur Foundation has released a new report today, calling on global businesses to accelerate collective action toward a circular economy for plastics, and address the systemic barriers that continue to fuel plastic pollution.

Avery Dennison has officially opened its new Avery Dennison Experience Lab (ADX) today in Melbourne – an innovation hub designed to accelerate the adoption of RFID and digital identification technologies across Australia and New Zealand. PKN was there.