Challenging the status quo is something Mingle Seasoning founder Jordyn Evans is familiar with. From hand delivering her seasoning range to 20 Woolworths stores in 2018, her newest range of sauces has just been launched with the supermarket giant nationwide.
The new range includes BBQ Sauce, Sweet Chilli Sauce and a low-sugar Tomato Sauce, which has up to 400 per cent less sugar than the most commonly consumed varieties. It has less than one gram of sugar per serve.
Evans said she is passionate about making health food products that still taste good.
“When people eat healthy food, they expect it to taste great, so we created a sauce that tasted like the big brands but had better health credentials and especially less sugar,” said Evans.
In 2018, Evans secured a deal with 20 Woolworths stores where she would deliver her spices range to them individually.
“It wasn’t profitable but we were doing it with the ambition to scale and have our products accessible to the masses,” said Evans.
By October 2020, Mingle’s range of healthy spice blends was stocked in 850 Coles stores.
In its recent pantry review, Woolworth’s category manager Shane Fraser signed up Mingle to supply across three categories: recipe bases; seasonings; and sauces.
Evans added they have many product ideas to come by 2023 but the current goal is to nail the pantry aisle.
“My mission for Mingle is for it to be the healthy flavour of choice and to be an option for any meal occasion,” said Evans.
The sauce joins the category as a better for you option and fills the gap in the market for an affordable healthy sauce alternative. They are available at Woolworths nationwide for RRP $4.95.
