Peters Ice Cream brand, Drumstick, has released a new flavour designed to capture the nostalgia of Australian childhood, with the launch of Drumstick Minis Milo.
Drumstick has been a staple in Australian freezers since 1963, with more than 155 million cones sold annually, while Milo has been in pantries for generations.
The classic flavours come together in the new Drumstick Minis Milo, combining a signature cone packed with creamy Milo flavour, finished with a choc topping and sprinkled with choc flakes throughout.
Peters Ice Cream head of marketing, Andrea Hamori, said Drumstick and Milo are brands Australians have grown up loving, so bringing them together felt like a natural match
“Both brands spark a sense of nostalgia and fun and we wanted to create something that felt perfect for snacking, while instantly taking people back to those classic Aussie moments.”
Drumstick Minis Milo are now available in a six-pack nationwide at Coles, Woolworths and independent grocers, for RRP $9.90.
