• Boag’s St George 3.5 is a distinctive mid-strength variant of the original full-strength St George, delivering a modern and refreshing new flavour profile.
    Boag’s St George 3.5 is a distinctive mid-strength variant of the original full-strength St George, delivering a modern and refreshing new flavour profile.
Close×

Tasmanian brewery, James Boag, is launching its new "Boag’s St George 3.5" – a contemporary mid-strength lager that it says marks a fresh chapter in the brewery's storied history.

Boag’s St George 3.5 is a mid-strength variant of the original full-strength St George, delivering what the brewery says is a modern and refreshing new flavour profile.

Produced in Tasmania, this release marks the first on tap addition to the James Boag lineup since 2004, with select Tasmanian venues set to trial the new product over summer.

Lion’s Tasmanian state sales manager, John Burchill said, “James Boag is synonymous with Tasmania, it’s fantastic to add another great brew to our already impressive lineup.

“The introduction of St George 3.5 underscores our commitment to answering the evolving preferences of beer drinkers.

“Every drop of Boag’s St George 3.5 will be brewed in our brewery in Launceston,” Burchill said.

“Excitingly, we’re already receiving fantastic feedback from consumers and customers alike and look forward to many more Tasmanians enjoying a Boag’s St George 3.5.”

Packaging News

The PKN Women in Packaging Awards is back for the second year. With a record number of submissions received for the 2025 programme, the depth and diversity of talent across Australia’s packaging value chain has been nothing short of extraordinary.

Minority shareholders in Pact Group have written to the Australian Takeovers Panel asking it to stop the company’s proposed delisting from the ASX, which the company wants to action on 16 July.

A new digital labelling platform, powered by GS1 QR code technology, is set to reshape consumer engagement and usher in a new era of product transparency. The initiative is a collaboration between AFGC, NZFGC, and GS1 Australia and New Zealand.