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After 12 years since production ceased, McCain Foods Smiles are back in freezer aisles across the country and can be cooked in half its traditional time.

Consumers from around the country have been calling for the potato snacks on social media, as well as petitioning online. 

McCain released its EmotiBites variation in July last year, which can be cooked in 15 minutes. The Quick Cook range cooks the potato snacks in around eight minutes.

McCain Foods marketing manager for potato Nicole Doolette said the team was excited to have Smiles back as part of an its Quick Cook range.

“It’s great to be able to bring Smiles back on shelves with a twist that is beneficial to our customers,” said Doolette.

“The Quick Cook range was created to be fast with no compromise. We see these products as an essential side-of-plate lunch and dinner option for all individuals and families.”

The Quick Cook range, including the relaunched Smiles, is now available at all Australian supermarkets for RRP $4.30.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.