Sports drink brand Maximus has released Maximus Ultra, Australia’s first hybrid sports drink containing branched chained amino acids for muscle recovery and performance (BCAA’s).
Containing 50 per cent more electrolytes than other Maximus drinks, the Ultra range includes B vitamins B3, B5, B6 and B12 and is available in Berry and Tropical flavours.
Maximus senior brand manager Kate Taylor said the new range adds significant value to the company’s line-up.
“Besides being a market first and a unique product in the sports category, it also remains true to Maximus’ core – to give consumers the extra hydration they need to work, play and everything in-between.
“Like the rest of the players in the team, Maximus Ultra also helps hard working Aussies to replenish, recover and refuel to push themselves to the limits, time and time again,” said Taylor.
Taylor added that Maximus’ strong NDP has added significant value to the sports category.
“By introducing Maximus Ultra to our line up we’re continuing to drive our ambition to create innovation sports drinks that not only have additional benefits, but retain a competitive price point per litre,” she said.
The Ultra range is available at most major supermarkets, petrol station and convenience store outlets.