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Mars Wrigley have given Maltesers a makeover, with a new caramel flavour. 

The caramel infused crunchy malt centre is housed in Malteser's signaturemilk chocolate. 

This is the first time Maltesers has debuted a caramel flavour both locally and internationally. 

With caramel being one of the most popular flavours within the confectionary aisle, Mars Wrigley is confident that this new flavour variant will please both traditional Maltesers fans and new ones.

Designed and made locally in Australia at Mars Wrigley’s hub in Ballarat, the product plays to the popularity of caramel and milk-chocolate and is the latest locally-driven consumer-led product innovation for the brand.

Caramel Maltesers will be available from July across supermarkets and convenience stores nationwide, and retails for $4.50.

Packaging News

At The Hive Awards in Sydney today, the Best Packaging category was won by Don Smallgoods, part of George Weston Foods, for its resealable flow wrap pack for sandwich fillers and other smallgoods. This innovative packaging is a departure from the conventional thermoformed packs and addresses consumer demands for better functionality, sustainability, and product visibility.

Applications for the 2024 APCO Annual Awards are now open, and are open to all of industry to apply.

APCO has completed its nationwide roadshow engaging industry on its 2030 packaging strategy. Pippa Corry of philo & co attended the Sydney session and summarised the key takeaways for PKN.