Maggi and Vegemite have teamed up to launch a new noodle flavour – Maggi 2-Minute Vegemite Flavoured Noodles, combining two pantry staples to create an "Aussie flavour hit".
Monique Koning, Nestlé head of marketing – Foods, said the company was delighted to bring together these two Australian favourites.
"Maggi 2-Minute Vegemite Flavoured Noodles is set to celebrate local flavours and excite Aussie noodle lovers”.
Maggi and Vegemite have partnered with chef Iain ‘Huey’ Hewitson to demonstrate ways to enjoy new Maggi 2-Minute Vegemite Flavoured Noodles with easy meal recipes.
“I have been a huge fan of both Maggi 2-Minute Noodles and Vegemite for decades and this new flavour combo is an Aussie twist on two household classics. What a fantastic base for tasty and easy family meals!” said Hewitson.
Described as best enjoyed with a little butter and grated cheese or as a meal base with added protein and vegetables, this combination aims to inspire new noodle recipes.
Mary Stafford, Bega Group’s head of marketing – Spreads, said that the company is "always excited about introducing new ways to love Vegemite, and the Maggi 2-Minute Vegemite Flavoured Noodles are perfect for anyone looking to enjoy the Vegemite taste in a new and exciting way.”
Maggi 2-Minute Vegemite Flavoured Noodles will launch exclusively at Coles stores for a limited time from 1 May, followed by a rollout across most independent retailers from mid-June.
