Brand engagement agency, Asembl, has brought together more iconic flavours from The Magnum Ice Cream Company (TMICC) with plant-based protein powders from Macro Mike – inspired by Streets Bubble O’Bill and Banana Paddle Pop.
Following the success of the Golden Gaytime-Inspired Almond Protein Powder, launched as a limited-edition flavour in 2024, the Streets ice-cream inspired range has now expanded to include Bubble O’Bill Inspired Premium Almond Strawberry Bubblegum Protein Powder and the Banana Paddle Pop Inspired Premium Almond Protein Powder.
TMICC marketing manager, Juliette Fleming, said Bubble O’Bill and Banana Paddle Pop are more than just flavours, they’re part of growing up in Australia.
“Partnering with Macro Mike lets us bring that nostalgia to life in a completely new way. It’s the same iconic taste people love, now reimagined as plant-based protein that aligns with how people want to eat today,” said Fleming.
The Streets range is made using California-grown almonds and Australian faba bean protein, delivering a premium texture and taste, rich in fibre, vitamins, minerals, antioxidants and healthy fats – all mixed in the Macro Mike production facility on the Gold Coast, Queensland, and offering upwards of 23 grams protein per serve.
Macro Mike founder, Mike Kellett, said for a brand built on making better-for-you food that actually tastes incredible, partnering with Streets was a dream come true.
“Golden Gaytime, Bubble O'Bill, Banana Paddle Pop are the flavours of Australian summers that we've all grown up loving,” said Kellett.
“Getting to recreate them on our almond and faba bean protein base in a way that tastes genuinely amazing has been one of the most exciting projects we've ever worked on. We hope people love them as much as we do.”
The Bubble O’Bill Inspired Premium Almond Protein Strawberry Bubblegum Powder and the Banana Paddle Pop Inspired Premium Almond Protein Powder are available exclusively online at macromike.com.au, for RRP $5.95 in a 40g sachet, $52.95 in a 400g bag and $89.95 in an 800g bag. A range of bundle packs are also available.
