Lyre’s, one of the world's most awarded non-alcoholic brand, has added a blush-pink sparkling to its Classico range, with Classico Rosé landing on Australian shelves.
Inspired by the rosés of Provence, Classico Rosé pours a delicate pale pink and delivers notes of red cherry and fresh strawberry over subtle creamy layers, finishing crisp and dry.
Classico Rosé has been roughly two years in the making, with the final liquid developed over the past eight months and taken through dozens of sample rounds. The brief was a sparkling rosé that sat naturally beside the brand's Classico Grande without repeating it.
Where Grande leads with fresh green apple and melon, Rosé was built around floral and red fruit character, using natural flavours that contribute fermented wine notes, pinot noir-like cherry and a creaminess that carries the finish.
“Colour sets a drinker's expectations before they taste anything, so we treated it as carefully as the flavour itself,” explained David Murphy, VP global product and quality at Lyre's.
“The finish had to be generous and a little more complex than the Classico Grande, because that is what people expect when they pour a sparkling rosé. Getting there meant dozens of samples and finding natural flavours that could deliver those fermented wine notes and enough texture to hold the finish.”
The result has already been recognised internationally, taking two silver medals in its first market release, including at the World Alcohol Free Awards in early 2026.
Classico Rosé is available now for RRP $22.99. Shop the full range online at www.lyres.com.au.
To mark the launch, Lyre's has released three signature serves featuring Classico Rosé – the Rosé Peach Bellini, the Rosé Cranberry Punch and the Rosé Spritz.
