Melbourne-founded hydration brand LVL UP has launched its electrolyte sachet range nationally through Coles supermarkets and Chemist Warehouse, with its Watermelon flavour also stocked at 7-Eleven.
The brand was founded by Madison Verrocchi and Austin Xenos, who spent two years developing the formula after finding existing hydration products either tasted poor, relied on artificial ingredients, or came in inconvenient formats. The range is manufactured in a GMP-certified facility and is TGA-listed.
The single-serve sachets contain a blend of electrolytes including sodium and potassium, in a non-carbonated format. Six flavours are available: Mixed Berry, Lemon and Lime, Orange, Watermelon, Tropical, and Passionfruit.
Co-founder, LVL UP, Austin Xenos, said flavour development was central to the product brief. “We wanted flavours that people would genuinely enjoy drinking regularly, not just when they felt dehydrated. It’s not just about drinking water, it’s about proactive hydration with the right balance of electrolytes.”
Co-founder Madison Verrocchi said the brand is positioning itself as an everyday product rather than a sports supplement. “Whether you’re hitting the gym, travelling, working long hours and need a pick-me-up, or simply looking for a better way to stay hydrated, LVL UP fits seamlessly into any routine.”
The 10-pack carries an RRP of $14.99 and the 30-pack retails at $26.99, equating to $0.90 per serve at the larger pack size.
