Kombucha producers Lo Bros is launching a limited-edition Purple Grape flavoured kombucha, which it says is a nod to nostalgia and core childhood memories.
Lo Bros describes the new release as an “old-school flavour that we all know and love”, that can now be enjoyed once again but with a “modern, healthier twist, through a natural organic infusion that enhances delicious purple grape flavours with just the right amount of fizz, creating a refreshingly fruit kombucha drink that also helps support gut health”.
“As far as flavours go, we knew we had to introduce a taste that’s unforgettable,” said Didi Lo, Founder of Lo Bros. “Everyone grew up loving purple grape flavour – it’s fruity & fun – & now it can be enjoyed in a delicious & nutritious way through kombucha.”
The company is promoting the limited-edition beverage as both a chilled drink for the hot months ahead, and as an alternative to alcohol during social events.
In line with its commitment to sustainability, Lo Bros adds that it has partnered with the Plastic Collective to audit its annual plastic footprint globally, has phased out all avoidable plastic use, and offset all remaining unavoidable plastic use through Plastic Collective credit programs to become a Net Zero Plastic brand.
