Healthy beverage brand, Liquid Death, has launched in over 900 Woolworths stores nationwide, after landing an Australian distribution deal with Soulfresh in March, which saw it hitting 7-Eleven shelves.
Three products from the Liquid Death product lineup will be available at Woolworths: Liquid Death Still Water 500ml, Liquid Death Severed Lime Flavoured Sparkling Water 500ml, and Liquid Death Mango Chainsaw Flavoured Sparkling Water 500ml.
Sourced from the Austrian Alps, Liquid Death’s still water contains natural electrolytes to “murder your thirst”. The flavoured sparkling waters are lightly sweetened with agave nectar.
In 2023, the brand hit $263 million in global retail scanned sales, marking the third consecutive year of triple digit growth, and reached more than 113,000 doors across the US, UK, Ireland, AUS and NZ.
The brand prides itself on using its social media following to draw attention to widespread pollution, packaging its products in recyclable cans rather than plastic bottles. The company donates a portion of Liquid Death’s proceeds to nonprofits who are helping fight plastic pollution and bringing clean drinking water to those in need.
Liquid Death founder and CEO, Mike Cessario, said the company couldn’t wait to start murdering thirst in Woolworths.
“On the heels of our hypergrowth in the US, we entered the Australia market earlier this year,” said Cessario.
“As longtime fans of Aussie comedy, like standup comedian Jim Jefferies and the dark comedy Mr Inbetween, we've loved bringing Liquid Death's brand of comedy to a place with such a great sense of humour.
“Woolworths is the perfect partner to continue our momentum, and we’re thrilled to scale our healthy and infinitely recyclable beverage brand even further through these listings as we grow our footprint worldwide.”
Liquid Death’s product range is available at Woolworths stores across the country for RRP $4.50.
