After a sell-out launch in 2023, Kettle Chips and Bundaberg Brewed Drinks have brought back its Ginger Beer Chips collaboration, with the product returning to Australian shelves for a limited time only.
Snackbrands Australia marketing director, James Deysel, said the response in 2023 was phenomenal.
“Australians clearly weren’t ready to say goodbye to this one. This collaboration champions bold, summer flavours and the kind of innovation that gets people talking,” said Deysel.
The flavour combines Kettle’s crunch with the spicy-sweet taste of Bundaberg Ginger Beer, balancing zesty ginger spice and smooth caramel notes.
Bundaberg Brewed Drinks CEO, John McLean, said the company was really pleased with how Australians responded to the Bundaberg collaboration with Kettle in 2023.
“We’re keen to bring the Kettles Ginger Beer Chip back this summer,” said McLean.
“Taste is at the heart of everything we do, so teaming up with a brand equally committed to quality and flavour is a fun collaboration for us.”
Kettle Bundaberg Ginger Beer Chips are now available in 90g and 150g bags at independent supermarkets, petrol stations, and convenience stores nationwide.
