Snackbrands Australia chip brand, Kettle, has launched a new range balancing the sensory experience of flame and flavour – Firemasters.
The latest range to join Kettle’s portfolio of premium chips, Firemasters invites Australians to celebrate the unique methods of flame-based cooking; woodfired, chargrilled and over the fire pit.
The new range is available in three flavours, including Firepit Beef Brisket & Smokey BBQ Sauce, Woodfired BBQ Chicken & Chimichurri and Chargrilled Red Pepper, Oregano & Sour Cream.
Snackbrands Australia marketing manager, Keara Deignan, said Kettle can’t wait for people to discover their favourite – between the charred richness of flame‑kissed vegetables to the deep, slow‑cooked warmth of firepit meats.
“We wanted to bring the theatre of fire-cooking to life and create something that reflects the bold, smokey, flame-grilled mastery and ignite people’s tastebuds,” said Deignan.
The Kettle Firemasters range is now rolling out across major supermarkets, petrol and convenience stores, and will be available nationally from March.
