Manufactured by Snack Brands, the Kettle Popcorn range is believed to have leveraged the company's "handcrafted and premium" branding.
It offers Australian corn kernels popped "the Kettle way", according to the company.
Flavours include Sea Salt, Salted Caramel, and Honey & Butter.
Kettle has also launched a Sweet Potato range with a focus on Australian produce on the packaging.
New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.
Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.
Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.
