Some of Kellanova’s most iconic Kellogg’s cereals have been reimagined in a high-protein shake-up – with the release of a new collaboration with health and supplement brand, Macro Mike.
In a partnership brokered by brand extension agency, Asembl, Kellanova and Macro Mike have launched a limited-edition collection of protein powders inspired by Coco Pops, Nutri-Grain, and Froot Loops for the Australian and New Zealand markets.
Kellanova senior brand manager, Lauren Maddocks, said the collaboration is all about bringing the flavours of Australia’s favourite cereals into more moments throughout the day.
“The Macro Mike team have done an incredible job of capturing the iconic taste of Coco Pops, Nutri-Grain, and Froot Loops in a protein powder that’s just as delicious as the cereals themselves,” said Maddocks.
The range reimagines Kellogg’s cereals into smooth, dairy-free and gluten-free plant protein blends with over 23g of protein per serve.
Made from premium almond and faba bean protein, the collection is crafted and blended in-house on the Gold Coast in Australia, and is naturally sweetened with monk fruit and thaumatin.
Macro Mike founder and CEO, Mike Kellett, said the company wanted to bring something to life that had never been done before.
“Cereal was such a huge part of our upbringing. It's indulgent, it’s clean, and it’s the best tasting protein we’ve ever released,” said Kellett.
“This launch is expected to be one of our fastest-selling drops ever, following the viral success of our partnership with Unilever Australia’s Street’s Golden Gaytime in 2024.”
Direct wholesale and distribution across Australia and New Zealand will launch on 1 November, reaching approximately 1000 stores through distribution partners. This includes major supplement retailers such as Nutrition Warehouse, Supplement Mart, ASN, and Elite Supps, along with large gym chains, health food stores, and independent grocers. A push into supermarkets is planned for May 2026.
The collection is available in 400g and 800g bags, bundle packs and limited-edition collector boxes. Alongside single bags, the collaboration includes a hero Mega Box (with all 3 flavours, a limited-edition Macro Mike x Kellogg’s shaker, and premium collector box) plus a Sample Variety Pack featuring 12 x 40g sachets so customers can taste all three flavours before committing to the big bags.
The Kellogg’s x Macro Mike collection is available exclusively online at macromike.com.au, ranging from RRP $52.95-$144.95.
