Kellogg’s and Bega have teamed up to deliver a nutty twist on a classic with the launch of Nutri-Grain Bega Peanut Butter. The release is Bega’s first foray into the cereal aisle.
The limited-edition cereal brings a combination of the original malty Nutri-Grain and a hit of peanut butter to complete the cereal.
Kellogg’s breakfast lead Dan Bitti said the brand’s previous collaborations were well received.
“Nutri-Grain is one of Australia’s favourite breakfast cereals, and we’ve brought together the malty-crunch Aussie’s know and love and combined it with Bega Peanut Butter and crunchy peanut pieces to bring Aussies something new,” Bitti said.
Bega spreads marketing manager Jacqui Roth added that they are excited to partner with Nutri-Grain as the company makes its cereal debut.
Nutri-Grain Bega Peanut Butter cereal is exclusively available at Woolworths nationwide for RRP $6.95.
