Ireland’s leading functional beverage Vithit, founded by ex-professional Rugby player Gary Lavin, is making its way to Australian drink fridges.
The range is an all-natural, low sugar and low-calorie vitamin drink, and claims to have 100 per cent of the recommended dietary allowance of eight vitamins in each serve.
Lavin said the team was excited to be launching Vithit in Australia.
“Aussies expect the best, so when deciding to launch we knew that our all-natural ingredients, with low calories and no added sugar would suit the Australian palate,” he said.
The flavour varieties include Lean and Green, featuring apple, elderflower and Maté Tea; Boost, featuring ginseng and rooibos tea; Perform, featuring mango and passionfruit juice with Ginkgo Biloba and Matcha green tea extract; and Immunitea, made from a blend of dragon fruit, yuzu and Ceylon tea.
The full Vithit range is now rolling out nationwide in supermarkets and independent retailers.
