Close×

Kellogg’s is bringing the goodness of hot cross buns in cereal form with the launch of its limited-edition Sultana Bran Hot Cross Bun Cereal flavour.

Combined with crispy malty flakes and sweetness from sultanas, the cereal brings a cinnamon and spice flavour reminiscent of hot cross buns.

Kellogg’s breakfast lead Dan Bitti said hot cross buns are an Australian favourite.

“For the first time ever, we’ve combined this flavour of hot cross buns that Aussies adore, with the much-loved tasty and healthy goodness of Sultana Bran to create an unmissable limited edition that won’t be around for long,” said Bitti.

Kellogg’s Sultana Bran Hot Cross Bun Cereal is available exclusively at Woolworths nationwide for RRP $6.95

 

Packaging News

Phil Biggs has been elected chair of the Australian Packaging and Processing Machinery Association, succeeding Rob Marguccio, with Rosanne Jessop and Mark Emmett continuing in their executive roles.

Coca-Cola Europacific Partners has completed a $39.7 million manufacturing upgrade at its Kewdale facility in Western Australia, installing a high-speed can production line that increases capacity by more than 40 per cent and lifts production speeds to 1500 cans per minute.

APPMA members have re-elected Phil Biggs and Nathan Wardell to the association’s Board, while Select Equip founder James White joins as a director for the first time.