Heinz has released a ‘one pan’ range, aiming to make traditionally time-consuming meals like risotto and paella quicker than cooking from scratch or ordering delivery.
The range is available in three varieties:
- Italian Style Risotto
- Spanish Style Veg Paella
- Moroccan Style Couscous
Heinz Australia CMO Rebecca Preston said the new range would lend a helping hand in the kitchen – something Aussie consumers were seeking.
“Covid and lockdowns led to consumers seeking more convenience with food – whether that be with food hacks or the increased popularity of food delivery services. We’re also seeing that tomorrow’s consumers are looking beyond one-serve, tray-based, microwave meals. They want time saving solutions that involve them in the cooking process,” said Preston.
With the movement towards more flexitarian eating, the Heinz One Pan range is vegetarian-friendly and can be enjoyed as is. Alternatively, the dishes can be customised for any meal occasion by adding extras. Each product includes a serving of vegetables per serve, with no additional oil or seasoning needed.
Heinz One Pan products are $10 RRP (two serves per bag), and are available at Woolworths and independents.
