![Pet industry entrepreneur, Arianne Sackville, launches health-led pet treats exclusively at Coles. [Image: Snug]](http://cdn.yaffa.com.au/yaffadsp/images/dmImage/StandardImage/snugpetco._founder_ariannesackville_4.png)
A new Australian pet brand from industry entrepreneur, Arianne Sackville, is bringing healthy treats to the supermarket aisle and launching exclusively at Coles.
Snug Pet Co. bridges the gap between specialty pet retail and grocery, combining the quality and nutrition of premium pet products with the convenience of the everyday supermarket shop.
This launch of Sackville’s second pet brand marks her expansion into the supermarket sector, bringing healthy pet treats to a broader audience.
According to Sackville, Snug was created to make health-focused treats more accessible to everyday pet owners.
“I wanted to create a brand that provides pet owners access to nutrition-led products as part of their normal grocery shop,” she explained.
“Coles has been the perfect partner in bringing that mission to life with Snug.
“There's been a real shift in the way people think about what they're feeding their pets. Owners are looking for quality ingredients and products that support their pets' health, but they also want convenience.”
The initial range includes treats for dogs and cats, offering the quality typically associated with premium pet stores into the everyday supermarket shop.
