Carlton & United Breweries (CUB) is rebranding its Great Northern Ginger Beer cans, the first change since the product launched in 2023. The company said dropping the size from 375ml to 330ml and ABV from 4% to 3.5% will help meet changing consumer preferences in the competitive ginger beer category.
Great Northern marketing manager, Zac Gelman, said the changes bring Great Northern Ginger Beer more in line with other offerings in the competitive ginger beer category.
“We know drinkers of alcohol ginger beer are looking for more options to moderate,” said Gelman.
“This gives them that opportunity while retaining Great Northern Ginger Beer’s refreshing crispness and delicious taste, with the distinct note of Queensland ginger.”
The RRP will drop from $33 for a six-pack to $28, and the redesign will see the can and packaging updated to use the brand’s ginger orange colour more prominently while a white marlin will replace the previous orange one.
Creative agency SICKDOGWOLFMAN supported Great Northern with the redesign,with design Director, Jake Turnbull, saying the company was thrilled to be working with the team at Great Northern.
“This is a modern and vibrant update that elevates what was already there while staying faithful to the original look,” said Turnbull.
The changes will not affect the size or ABV of any other Great Northern beer.
