Leading beverage group, Suntory Oceania, has launched its Maximus Zero Sugar Grape, the second Zero Sugar hydration beverage in its Maximus range.
Maximus Zero Sugar Grape aligns with the rapidly expanding better for you sports drink diet category, which has seen significant dollar share growth – from 9.5 per cent to 18.1 per cent of the sports drink market in just three years. This is the second Maximus zero sugar offering and will join the full Maximus line-up which includes Zero Sugar Blue, Blue, Red, Grape, Passionfruit, Pine Lime, Lemonade, and Lime.
Suntory Beverage & Food Oceania head of hydration and nutrition, Lisa Pearce, said Maximus Zero Sugar Grape is a product that has been years in the making, capitalising on technological advancements to deliver a zero sugar option that doesn’t compromise on taste.
“We’ve paid close attention to consumer feedback and the growing demand for low and no sugar beverages, while identifying grape as one of the fastest-growing flavours in the sports drink market,” said Pearce.
“We’re thrilled to introduce Australian consumers to Maximus Zero Sugar Grape, a product designed to exceed expectations,” she said.
Maximus Zero Sugar Grape is now available nationwide across independent grocery, petrol, and convenience stores for RRP $5.50.
