• Family-owned Melbourne bakery, Well & Good Gluten Free Bakery, is bringing its allergen-friendly rolls to supermarket shelves, with the launch of its Soft White Rolls and Rustic Ciabatta Rolls to Woolworths stores. Source: Well & Good
    Family-owned Melbourne bakery, Well & Good Gluten Free Bakery, is bringing its allergen-friendly rolls to supermarket shelves, with the launch of its Soft White Rolls and Rustic Ciabatta Rolls to Woolworths stores. Source: Well & Good
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Gluten-free bread rolls onto Woolies shelves

By The F&DB News Desk | 16 June 2025

Family-owned Melbourne bakery, Well & Good Gluten Free Bakery, is bringing its allergen-friendly rolls to supermarket shelves, with the launch of its Soft White Rolls and Rustic Ciabatta Rolls to Woolworths stores.

Baked in Melbourne, the rolls are soft and allergy-friendly – free from gluten, soy, nuts, dairy, and eggs. Made with simple, wholesome ingredients, the rolls support local producers and are fit for the whole family.

Well & Good founder and product developer, Sam Barak said: “We made these rolls soft and delicious, without preservatives, and perfect for sharing – whether you have allergies or not!”

Well & Good’s Soft White Rolls and Rustic Ciabatta Rolls will be available in the Bread aisle at Woolworths from mid-June for RRP $4.50 in a two-pack.

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