PepsiCo Australia and New Zealand has added a new product for athletes wanting 'fiercer' hydration.
Gatorade Fierce is available in a new Strawberry flavour, as well as the existing line of Blue Bolt, Grape and Green Apple flavours which will be repackaged under the new label.
PepsiCo’s Brad Van Dijk said Gatorade Fierce has already found success in the US.
Gatorade's integrated marketing campaign includes a new national ad featuring AFL stars and ambassadors Gary Ablett and Scott Pendlebury.
The first cans to be printed on Orora’s new high-speed digital direct-to-can printing system, Helio, rolled off the line at the canmaker’s Dandenong facility this week, marking a milestone not only for the company but for the region’s packaging sector. PKN was there.
The role of food and drink manufacturers in strengthening the recycling sector and supporting Australia’s transition to a circular economy was the focus at the National Recycling Roundtable this week.
Cleanaway, Pact Group, TOMRA, Re.Group, Boomerang Alliance, and Reloop Pacific are lobbying for urgent reform to lift Australia’s CDS return rates and drive investment in the circular economy.
