Funday is putting its own playful spin on one of the confectionery world's most recognisable shapes with the launch of Fruity Pigs, a new dual-texture gummy rolling out online and in stores across September and October.
Inspired by the cult following of pig-shaped sweets around the world, Fruity Pigs are Funday’s distinctly Aussie take on the confectionery favourite – combining big fruity flavour with the better-for-you credentials the brand is known for.
Flavoured with a juicy fruity berry cherry blend, each pig combines a soft fruity gummy with a fluffy foam layer, creating a delicious dual-texture bite that’s equal parts chewy and soft.
Daniel Kitay, founder of Funday, said it was time to give the little piggy a local makeover.
“There are some pretty famous pig-shaped sweets out there, so we thought it was time the little piggy got an Aussie glow-up. Fruity Pigs are our Funday take – big on fruity flavour, seriously fun and with all the better-for-you credentials we’re known for,” he said.
With their playful pig shape, fruity flavour and soft dual texture, Fruity Pigs are ready to become the newest addition to the Funday lolly cupboard.
Funday Fruity Pigs are available in 50g bags for $4.50, launching at Woolworths now; and will be available online, at Chemist Warehouse and independent grocers from October.
