Katoomba Foods has made its first foray into the dessert category, introducing two premium kulfi (traditional Indian ice-cream) flavours to the Australian market: Katoomba Kulfi Parle G and Katoomba Kulfi Hide & Seek.
The family owned Katoomba Foods, based in Homebush, New South Wales, pioneered Asian-style flatbreads into Australian supermarkets, and now, the launch of its Kulfi ice creams marks the company’s first venture into the desserts category.
The Katoomba Kulfi Parle G and Hide & Seek Ice Creams come in a 475ml tub, and include Hide and Seek chocolate chip and Parle G biscuits, adding a unique twist to the product. The Katoomba Kulfi Parle G is the first ice-cream to use the popular Indian Parle G biscuit.
Katoomba Foods national commercial manager Joe Mastroianni said as the demand for multicultural flavours continues to rise in the Australian snack food market, Katoomba Foods wanted to satisfy this trend.
“We felt the importance of introducing Australian-made Kulfi ice cream to the generations of Indians missing home, and what better way to do it than to make ice cream with India's most recognised biscuit company,” said Mastroianni.
The products retail at $10.00-12.00 per tub, with special promotions during peak periods, offering consumers an opportunity to enjoy these delightful flavours at discounted prices ranging from $9.50 to $7.00.
“More and more people are travelling again, experiencing many different cuisines. And India is a hot destination of choice at the moment.
“Desserts are such a huge part of Indian culture, and we wanted to provide an ice cream that appeals to both Indian generations and a wider audience,” said Mastroianni.
Katoomba Foods plans to release a full lineup of flavour rotations in the near future. Some of the anticipated flavours include Kulfi Mango & Coconut Classic, Kulfi Pistachio & Cardamom Classic, Kulfi Date & Walnut Classic, and Kulfi & Cashew Classic.
Katoomba Kulfi Parle G and Katoomba Kulfi Hide & Seek are available at Coles, selected Woolworths stores and chosen independent outlets throughout Australia.
